Як отримати перших 5'000 читачів та взаємодіяти з аудиторією
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Вильям Тарнавски
Содержание
Now that you’ve launched your newsletters and started publishing, you’re probably starting to ask two big questions: How do I grow my audience and get my first 1,000 or 5,000 readers? And how do I get more readers to engage with my content? So let’s dive into those two areas of opportunity and see if we can find a few ideas that will work for you.
Growing your audience
In all the years I’ve worked in the newsletter space, I’ve yet to meet a single writer or organization that’s satisfied with the size of their audience. Everyone wants to get more readers.
I’ll give you the good news: The absolute best way to grow your audience is by creating great content for your newsletter. Not every newsletter you publish is going to be a huge hit, but if you consistently publish excellent work, over time, you’re going to create stories that get read and shared, which in turn help you grow your audience.
I’ll say it again: There is no tactic, no growth hack, no paid acquisition strategy that is as effective as creating great content for your newsletter.
Of course, there are also a few strategies that can help you accelerate your growth to make sure that more people see your great work. These strategies have worked well already for other indie newsletter writers — particularly as you think about getting your first 5,000 readers.
Handle the growth basics
I touched on these three ideas in the second post in this series, but just to recap: These tactics are usually where people get their first 100 subscribers from:
- Publishing and sharing your newsletter to your network — This usually involves emailing contacts and friends to let them know that you’ve launched your newsletter, or sending DMs via LinkedIn or Twitter inviting them to sign up. It’s a fairly manual process — but it does work. (One indie writer told me he DMed every person he knew on LinkedIn with the same two-sentence message, asking if they’d sign up and share some feedback with him. He got several hundred sign-ups from those messages.) You could also look to a tool like GMass to help you send emails to contacts in bulk.
- Promote your newsletter to your social media channels — Don’t be afraid to announce the newsletter on social media. Lean into the strengths of these channels: Text and carousels on Linkedin, Stories on Instagram, and threads on Twitter.
- Put your sign-up link in your social bios — You can use a tool like Linktree to create a link in bio to spotlight your newsletter. Make sure you include a clear CTA, like “Sign up for my newsletter,” to drive readers back to your sign-up page.